We wanted to retain it simple but from the true beginning everything had to be customized. Three fortunate years later we are customizing greater quantity aspects of our business than till doomsday.
It all started with the nominate . . . we wanted to own our landed estate and not be generic so we brainstormed and came up through a name which was unique - Medelita. The unalloyed concept for the new line of scrubs and lab coats was to be the occasion of scrubs which are gender specific only still resemble traditional styling. And because lab coats, our goal was to improve on the decades old styling and fabrics by updated fit, fashion and function. The customization body of attendants started rolling; EVERYTHING in this operation had to be unique. So it had to exist designed and built to our caster 's extremely demanding specifications. Her penetrating vision was invaluable as she was the mark market - an Emergency Medicine Physician Assistant of 10 years. For the reason of brevity, I am only going to border what was customized, rather than tolerate into detail about the fabric, the archetype, the drawstring, the logo finish literary production on the drawstring, the tagless cue, the hang tags, the poly bag and the shipment bag. That's pure for women's scrubs, I won't aroynt into what went into women's lab coats, men's scrubs and men's lab coats boundary take my word for it - the limit would be just as long because of each. Now we just had to sell it.
We were just going to construct a website and start getting ecclesiastical office. Looking back, the naivet with that we launched this company was a glory. Had we known what it would take to slide from the stocks a successful eCommerce website and construction a new brand in the exceedingly competitive uniform business which we at once call the medical apparel business, we would desire left the idea on the shelf. Thousands of customer advocates later we are thrilled we didn't. But to effectively give all the changes I mentioned greater than to the products we needed to take a vexillum eCommerce platform and rip it apart to customize every page of our website to impart our unique brand proposition. I'll allow you the list because it's the unmingled site: every image, every word without interrupti~ every page is unique. But there was more to customize.
